It was the gentle hum of the plane’s engines that signaled the beginning of my adventure to Puerto Rico, a place I’d heard about for years but had never set foot in. As the plane descended toward San Juan, the island’s vibrant colors—lush greens, deep blues, and warm sands—appeared beneath the clouds, a stunning contrast to the gray of the city I had just left behind.

Where to begin? I had so much fun with this story, that I had to rewatch Almost Famous again to see the reference to Topeka, Kansas, the inspiration for the parent company that produces Moon Crush Curated Music Vacations. This classic 2000 movie is about a band on the rise, and the story fits like a glove for the journey of Andy Levine, Chief Promise Maker. He created and launched the Moon Crush concert series in Destin, Florida, and hosts it several times a year. It’s the industry of cool!